How long has Vinted been around?
Short answer
Since 2008. Vinted was founded in Vilnius, Lithuania, by Milda Mitkutė and Justas Janauskas, and grew into Europe's largest second-hand clothing app before announcing a major US expansion in January 2026.
Vinted feels new to a lot of American shoppers, but it isn’t a start-up. It began in Lithuania in 2008 and spent more than a decade becoming Europe’s biggest second-hand clothing app before its big US push in 2026.
Timeline
- 2008: Milda Mitkutė and Justas Janauskas start the site in Vilnius, Lithuania, to swap clothes among friends. Its first name was Mano Drabužiai (“my clothes”).
- 2012: The first mobile app is built.
- Early 2010s: Vinted becomes technically available in the US, but with very few users.
- 2016: Thomas Plantenga joins as a consultant. He later becomes CEO.
- 2019: Vinted becomes Lithuania’s first tech “unicorn”, valued at €1 billion.
- 2020: Buys Dutch rival United Wardrobe and merges its German sister sites into Vinted.
- 2024: Buys Danish resale site Trendsales. Valued at about €5 billion and active in more than 20 European markets.
- 2025: Reports revenue of €1.1 billion and a profit.
- January 2026: Announces a major US expansion, starting with a New York campaign.
- April 2026: A share sale values the company at €8 billion.
Is it safe to use, given it’s new in the US?
The company itself has a long track record: 18 years in business, millions of users across Europe, and reported profits. What’s new in the US is the local setup, such as US carriers, Vinted Go drop-off shops and US customer support. Expect some rough edges while that matures, and stick to the basics that protect you:
- Only buy with the Buy now button, so the refund policy applies.
- Never pay or chat outside the app. See Vinted scams to watch for.
- As a seller, ship only with the label Vinted gives you.
Why it took off so fast in the US
The main reason is the fee model. US sellers pay no selling fee. The buyer pays a fee at checkout instead, so sellers keep their full price. That’s a big change from the 20% many sellers were used to paying elsewhere. It’s covered in Vinted vs Poshmark and is Vinted a good place to sell.
Sources: company history from Wikipedia; US expansion reported by FashionUnited.
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